Chinese Pet Enterprises Shine at Interzoo2026 Nuremberg Pet Fair, Germany

Interzoo 2026, the Nuremberg International Pet Fair in Germany, was grandly held in Nuremberg from May 12 to 15, 2026. As the world’s leading B2B professional trade fair for the pet industry, it attracted more than 2,400 enterprises from nearly 70 countries around the globe, hitting a new record in exhibition scale and internationalization. The fair is expected to welcome 50,000 professional visitors from approximately 140 countries worldwide.

The 2026 Nuremberg International Pet Fair gathers time-honored global manufacturers, emerging enterprises and startup brands, presenting diversified product displays and cutting-edge innovative inspiration. The fair utilizes 15 exhibition halls in total, with a total exhibition area of 150,000 square meters. This year adds two full-day industry events and multiple small-scale thematic conferences, together with a New Talent Creative Stage in Hall 3 and a brand-new Sourcing Matching Stage in Hall 12. As a benchmark global industry exhibition, it fully displays the latest development trends and core dynamics of the global pet products industry.

Internationalization continues to rise. A high level of internationalization is the core feature of Interzoo. International exhibitors account for as high as 87% this year, bringing together high-quality products and resources from pet markets across five continents. Excluding local German exhibitors, the top ten countries in terms of participating enterprises are China, Italy, Turkey, the Netherlands, Belgium, Spain, the United States, Poland and the United Kingdom. A total of 16 countries have set up national pavilions, among which Thailand, Turkey and Spain make their debut this year, fully proving the strong global appeal of this world-class industry exhibition.

High professionalism is another exclusive advantage of the fair, ensuring top-level professional visiting quality. The fair adopts a strict admission system, only open to formally qualified professional trade buyers and industry media, maintaining a pure B2B professional communication atmosphere throughout the event.

Gordon Burnett, CEO of Germany’s WZF Pet Industry Service Company and Chief Executive of the German Pet Industry Association (ZZF), said: “The Nuremberg International Pet Fair is both an industry tool and an industrial empowerment platform. It connects people, links markets, sparks creative ideas, and embodies the pet industry’s sense of responsibility, innovative vitality and professional passion.”

As an important trend vane of the global pet industry, during the week-long exhibition, exhibitors and professional visitors can deeply insight into current and future industry trends, immerse themselves in multi-sensory innovative products, and engage in face-to-face negotiations with manufacturers and buyers to explore new industry opportunities.

Dr. Rowena Artz, Exhibition Director of organizer WZF, stated: “Many enterprises choose to launch new products globally at Interzoo. It is an honor for the organizer and also proves that this exhibition is a top platform and core driving force for the global pet industry to connect with international decision-makers, purchasers and core industry practitioners.” The New Product Showcase Area remains an important annual platform for new product releases in the industry. Interzoo 2026 continues to be a grand event for enterprises to launch new products, with 245 selected innovative products unveiled this year.

The fair’s concurrent events feature profound content and creative highlights. Multiple themed exhibition areas enrich the exhibition dimension. For the first time, an Exotic Pet Ecology Themed Exhibition Area is set up in the corridor connecting Hall 1 and Hall 3, fully displaying the diversity of exotic pet categories and products. An Aquatic Fantasy Experience Area is built in Hall 12 to present the charm of aquatic landscaping in an immersive way. A comprehensive product themed exhibition is arranged at the main entrance, gathering core products of various pet categories and focusing on two popular trends: sustainable development and pet health. German local start-ups and international emerging enterprises also display cutting-edge creative product concepts in the exclusive area of Hall 3.

The supporting forums held during the fair focus on current pain points of the international pet market, sorting out the status quo and guiding the future direction for the increasingly diversified industry.

On May 11, 2026, one day before the opening of the fair, the inaugural Interzoo Sustainability Summit was held first, targeting corporate social responsibility leaders and sustainability experts to interpret practical implementation plans for new regulations and discuss long-term industry strategies. On the same day, the European Pet Food Forum was launched, focusing on two core topics: pet food production technology and raw material formula.

The International Pet Groomers Summit was held all day on May 14. The newly launched Supply Chain Sourcing Stage in Hall 12 held thematic sharing on international procurement pain points and supply chain management, with wonderful sharing delivered by Chinese enterprises. The New Talent Creative Stage in Hall 3 hosted daily innovative product releases by established industry enterprises and emerging brands.

In addition, six Interzoo Industry Academy sessions covered pet markets in Europe, Asia, Canada and Brazil, as well as popular tracks such as pet health care and social media marketing.The United States is the world’s largest pet technology market, with 66% of households keeping pets. Its pet technology market scale is estimated at 14–19 billion US dollars in 2026. The U.S. has formed the most complete ecosystem, with data, medical care and insurance well connected; device data can be directly used as the basis for insurance claims by providers such as Nationwide and Trupanion. Its smart home sector is deeply integrated with Amazon, Google and Apple ecosystems, with a mature subscription model featuring low-cost equipment and paid services. Therefore, the organizer set up an exclusive pavilion in cooperation with the United States and held special forums to interpret business opportunities in the U.S. pet market.

Against the backdrop of the upgrading of the global pet industry pattern, Chinese pet enterprises continue to lead overseas exhibitors and become one of the most eye-catching forces at this year’s exhibition.

A total of 520 Chinese enterprises participated in the fair, accounting for 23.67% of all exhibitors and ranking first in the world in terms of national exhibitor volume, hitting a new historical high. Participating Chinese enterprises cover the whole category of pet staple food, functional snacks, smart supplies, grooming and beauty products, medical care, packaging materials, pet food raw materials and cross-border trade services.

Based on superior supply chain advantages, Chinese pet enterprises have gradually presented themselves to the global pet industry with high quality, innovative design, healthy and sustainable positioning in recent years, and this trend is more prominently reflected at Interzoo 2026. They showcase China’s manufacturing strength, R&D innovation capability, brand competitiveness and industry responsibility to the global market. We wish Chinese enterprises go further and gain greater market dividends from this exhibition.